First week at Neotechnology Business Systems

Week 1 at Neotechnology saw me start work on a marketing plan for NBS support services with the goal of growing this part of the business in Tasmania. This has had an unexpected benefit as the market research undertaken has helped to gain a basic idea of the environment in which Neotechnology operates and to gain an insight into some of our key customers and competitors.

Neotechnology and I were introduced through the K2B marketing program. The K2B program is a government funded program designed to keep recent marketing graduates in Tasmania. The selected marketers work full time while also undertaking regular workshops to help develop and expand the skills learned during their marketing degrees. The program also gives Tasmanian ICT companies the opportunity to experience firsthand the benefits of having a marketing professional working for them. I feel lucky to have been chosen by Neotechnology as I get the double advantage of the mentoring of the K2B staff and also the leadership of K2B and marketing veteran Shirly Sareyka.

I can already see some of the other benefits of working in the ICT industry. Already I have started learning about systems software and hardware, in particular Point of sale software and hardware, which I am sure will become increasingly useful as I continue with my career.

With the guidance of Shirly and the K2B program I will begin writing another marketing plan in February for an exciting new product to be released later in the year. Watch this space for more information closer to the release date.